07 Oct Factors to verify the worth of second-hand domains
Internet is the best place to sell as of the 2020s. With the pandemic situations, trends in the online business world have increased more than ever. In such a background, owning a business website is crucial. Because at the end of the day, people hardly order via social media platforms and what you should do is reroute customers from social media platforms to your website.
But there are occasions where the desired website is unavailable unless the owner is selling. Since there are several occasions where you’ll end up buying domains from existing users, you should be keen enough to filter out the best solutions.
In doing so, here are the top factors to consider.
The existing average internet traffic levels
A website’s effectiveness in the online space is always related to internet traffic. This is the reason why most companies would advertise on social media platforms and request users to visit their website for more information. Hence, it’s crucial that you assess the average internet traffic levels to ensure the selling is worth it. For added reassurance, it would be much better to request statistics and such so that you can verify the numbers by a professional.
The previous owners of the domain
This is probably the most important and the most disregarded point in this list. When you’re buying a secondhand vehicle, it’s very natural to check for the number of previous owners since that would have an impact on the resale value after you use it. When it comes to websites, the significance is much more. Hence, you need to absorb this knowledge very carefully.
Regardless of what the seller is saying, you must double-check whether or not they’re the first owner of the domain. The best place to know about all the previous owners and verify the ownership of the current owner is via whois australia. In doing so, you might be able to come across previous owners that were involved with illegal activities in the past.
On an occasion like this, you should reconsider making a purchase. On the flip side, the seller might be unaware of the real value of the domain. For example, if it was bought for a higher price from an unrelated business, that unrelated business could be relevant to you. That way, you can confirm whether or not the price is worth it, or whether you landed on an absolute fortune.
The nature of the existing business
Even if there was a significant amount of internet traffic, you should think about the nature of the source of them. If there is an extreme difference in the target client groups, wouldn’t you be getting an all-new website? The basic idea here is that the mere presence of traffic is never enough, you need to pay attention to the types of users that have been using the website for a long time. Hence, if the seller is stressing on a higher price pointing at the higher traffic, you should point out the relevance of the traffic in an attempt to drop the selling price.