14 Mar 7 Reasons Why A Website Audit Is So Great
Getting a website audited will show you how well you’re really doing. At the end of the day, this is pretty important as you may be investing a lot of time into your site, yet it may not be the most successful. So, if you’re on the ledge and are thinking about getting an audit, you’ve come to the right place as we’ll be running through its many benefits. What’re you waiting for? Read ahead.
How Usable Is Your Website?
Your site may tick all the boxes when it comes to SEO optimizations, but your website looks a mess. It’s full of clutter and is pretty unresponsive, making users not want to work with you. Unfortunately, you won’t know how bad you’re doing unless you order an audit. It would drastically increase your sales as users would enjoy being on your site more. The longer they stay on it, the more likely they are to become a customer, so this is what you want.
A site with great usability also helps with your brand. If you want to make it big, having a website that gets stuck every 5 seconds is not good for your reputation, especially if your competitors have sites that are as smooth as butter.
Have Better Keywords
Your site has a range of keywords on it. They’re helping you get many leads, but the thing is, your keywords aren’t as diverse, or successful as some of your competitors’. This’ll be hard to know, unless you do a website audit. The company you’re hiring would do this for you, helping you figure out strategies to utilize the keywords your competitors are using, but better.
Increase Your Brand’s Reputation
With an audit done, you will know all the sites that have been linking to you. At the end of the day, this is really important as you could partner up with them, increasing your traffic. As you also find out which sites use similar keywords as you, you can join their affiliate programs. As you’re so alike, their links would create a lot of commissions.
Get Better Engagements
Some parts of your site may be doing better than others. You can find out what they are, modifying them, having better titles, organization and content to make the articles more engaging. This would drastically increase the traffic you get.
Better Your Website
The audit would examine your website, including things like CTAs. It’ll make note if things are fit enough for your site, and if you should improve on them. Over all, the parts of your site that are lacking would be noted down and fixed, increasing the traffic you get.
It’s A Great Investment
Getting a website audit done is an incredible investment. The thing is, it’s not that expensive. It’s actually one of the cheapest things you could do, and you’re getting a great ROI. This makes it more than worth your time. At the end of the day, companies are even offering free website audits during covid 19. So, nothing’s holding you back.
Is Your Site Up to Date?
Google is very finnicky when it comes to SEO optimizations. They constantly upgrade their algorithms and unfortunately, you may have optimized your site to Google’s requirements a few years ago. To know what you should change, an audit would be very useful.
So, what do you think? Is it not clear that getting your website audited is a great move? It’ll drastically increase your leads, which is what any site owner would want. Over all, there are many digital marketing agencies that can get it done, what’re you waiting for?